Redefining office space in Mayfair with Grosvenor.
Mayfair is a juxtaposition of tradition and modernity, The proposed brand used a mix of imagery & typography to convey that balance of well executed collateral made with the high end finish one would expect, and shock of colour and playful digital imagery to surprise.
The brand collateral included the usual printed touchpoints finished to a high standard with tactile textures and vibrant special colours, digitally we used Grosvenor archive of art and asked clients to remix and create new irreverent artwork from the old.