Exploring the visual evolution of a brand
HB Reavis had arrived at a visual identity that although striking and unique amongst its peers, was becoming increasingly hard to give consistency and manage across the various customer touch points. Working closely with the HB Reavis team we explored and mapped out the evolution of the brand for the next few years, to retain the uniquely bold colourful identity but one that can be easier to manage.
After simplifying the myriad shapes and colour combinations to a striking flat colour that simplified there print options–and the amount of reprints they were having to go through, slashing costs–we experimented with other ways of integrating the overlapping shapes for various conferences and outreach programmes they run across Europe.