The Beaney

A full and easy to follow brand guidelines was produced to bring clarity to the new brand for its stakeholders, this lead to the other museums in the area being incorporated within the wider visual identity to give the whole cultural offering a cohesive feel.

The brand that not only spoke to the public through campaigns but through the graphics that guided you through the multifunctional space.

Exterior signage and architectural information totems help orientate visitors to the building, bringing a welcoming cohesion to the revitalised venue.